Why the What Car? Car of the Year Awards matter?
Winning a What Car? Car of the Year Award is the biggest accolade a car and car maker can get. That's because the What Car? Car of the Year Awards are the most influential in the industry, thanks to What Car?'s unique position as a trusted, independent and expert voice in car reviewing. An Award win resonates on every level, both within the hierarchy of the car makers and with potential customers. Award wins drive marketing campaigns and lead to greatly increased sales success.
On the night
Winners will be announced at a black-tie awards presentation and dinner on Thursday 19 January at the JW Marriott Grosvenor House on Park Lane. The night will showcase and celebrate the outstanding achievements and contributions made by procurement professionals.